Senior marketing leadership for brands at the intersection of wellness, movement, fashion, community and culture scale through aligned strategy, thoughtful growth,
and strong brand positioning.
Strategic Marketing for Modern Wellness
& Active Lifestyle Brands
You don’t need more ideas — you need the right direction.
- Define clear, actionable growth strategy
- Identify what channels actually matter for your stage
- Oversee agencies, partners, and execution
- Make confident decisions on where to invest time and budget
- Build a marketing foundation that supports long-term scale
across agency and brand-side marketing
12+ Years
brand revenue range supported
$5M–$500M
brands advised
across industries
over 100
in marketing investment guided
$100M+
Marketing Leadership
(Fractional / PT)
A fractional, embedded partnership where I step in as your marketing lead — guiding strategy, managing partners, and ensuring every part of your marketing is working together. This is not just advisory. It's hands-on leadership with a clear point of view.
Phase 1: Audit and Business Review
Phase 2: Strategic Roadmap & Planning
Phase 3: Ongoing Fractional Leadership
01.
Project based
work
Focused, high-impact engagements for brands that need sharp strategy without a long-term commitment.
Channel-Specific Audits & Recommendations
Brand Strategy & Positioning
Partnerships & Community Building
Go-To-Market & Launch Strategy
& More
02.
Boutique Brand Marketing
An ongoing partnership that blends strategy, execution, and brand direction. Thoughtful, tailored, and grounded in both strategy and taste.
Brand Strategy
Social Media Strategy & Execution
Email / SMS
AI Enablement & Infrastructure
Partnerships & Collaborations
& More
03.
How I Work With Brands
Three Ways to Engage
who it's for
who it's for
who it's for
- Founders or teams needing senior marketing leadership without a full-time hire.
- Brands looking to scale more strategically.
- Companies managing multiple channels or agencies that need alignment.
- Teams that have execution in place but lack clear direction and oversight.
- Brands that need clarity in a specific area of the business.
- Founders preparing for a launch, rebrand, or growth push.
- Teams that want expert insight without long-term commitment.
- Companies that feel “stuck” and need a clear path forward
- Smaller brands looking to elevate their presence with both strategy and execution.
- Service-based businesses (Pilates studios, med spas, wellness brands)
- Founders who care deeply about brand, aesthetic, and experience.
About me
With 12+ years of experience across agency and brand-side marketing, I specialize in brands at the intersection of movement, wellness, fashion, and community. From active lifestyle and Pilates brands to beauty, fashion-forward fitness, and modern consumer products, I help companies grow in a way that feels both strategic and culturally aligned.
Deeply immersed in the wellness space myself as a Pilates instructor and longtime part of the active lifestyle community, I bring both professional expertise and genuine consumer understanding to the brands I work with.
My background spans growth marketing, partnerships, performance strategy, and brand strategy — helping brands connect the dots between positioning, customer experience, creative, and measurable growth.
The core of my work is helping brands scale without losing what makes them special.
Let's Hang on The Socials
instagram
LINKEDIN
join the community